In an era of digital transformation, even sales—a traditionally relationship-driven domain—is undergoing a significant shift. Industry giants like Microsoft and Salesforce are pioneers of this change, who have quickly recognized and adopted the capabilities of Generative Artificial Intelligence (Gen AI) to redefine their sales and marketing operations. This move isn’t a mere trend; according to Statista, the market size of generative AI in marketing is projected to soar from 1.9 billion in 2022 to a staggering 22 billion by 2032.
With Gen AI, every sales interaction—be it through email marketing campaigns or phone calls—becomes more than just a point of contact. It turns into valuable data, meticulously analyzed using advanced algorithms to unearth insights and strategies that were once beyond reach. This blend of human intuition and machine precision isn’t a vision of a distant future; it’s today’s reality. Now, let’s delve deeper into how gen AI is reshaping the marketing and sales landscape.
What is Gen AI?
Generative AI, often termed “Gen AI,” is a powerful tool that uses specialized algorithms to create new content, be it text, images, or audio. It’s the technology behind impressive AI chatbots and rapid image generators we frequently encounter online. At its core, generative AI technology operates using deep-learning structures known as foundation models (FMs). These FMs are trained on vast datasets, allowing them to adapt and generate content for various tasks, from writing articles to coding. Unlike traditional AI, which requires specific training for each task, gen AI offers a broader application, significantly upgrading AI capabilities and altering how we interact with artificial intelligence.